SG Company Ltd is the holding company that, since 2000, offers the best of Live & Digital Communication for Corporate, Consumer, and Below The Line markets. The holding guides its subsidiary companies and values their identities, allowing them to develop and cooperate synergically. SG Company offers a specific consultation to its clients, and the whole firm believes in the statement "Sharing Growth": because sharing constant growth, with customers, stakeholders, and employees, is our goal.
SG Company's purpose is to build strong relationships with its clients, starting winning partnerships that allow the Group to grow on both the national and international markets. In SG Company live different subsidiaries, each one with specific know-how and focus; they work together and continually exchange ideas, strategies, and technologies: all to reach the common goal. By working with full transparency, the holding represents a Hub of integrated communication, a hotbed of unforgettable experiences.
SG Company wants to guide the development of its subsidiaries by offering them tools and services which allow them to grow. The holding’s aim is to become the strategic consultant of clients and stakeholders, their only spokesperson which offers a reliable, well-structured eco-system of opportunities. SG Company wants to reunite every specific know-how and talents from different sectors to offer its clients the best of the market. By operating with full transparency, the Company wants to build company – to – company relationship with its clients.
The "strategically creative" Unit of the Group. Established in 2019 on the first floor of SG Building, with its team of Strategist, Copywriter, Art Director, and Producers, +uno is the collective that works with every label of the Group. The team invents, creates, and produces the Company communication contents. It is a cross-Unit that represents the full integration of different skills and focus, which allow the Group not only to have extensive knowledge of various markets but also to be very competitive.
Founded in 2000, Sinergie is the first label of SG Company. Over time, thanks to its know-how, it has become a benchmark in the M.I.C.E (Meeting, Incentive, Convention, Exhibition) world and the logistics for Corporate events. In 2018, when the holding entered the AIM stock exchange, Sinergie evolved by adding three high-performance Business Units. Sinergie M.I.C.E. keeps its focus on the logistics for big events and incentive travels. The Corporate Events' team works on Corporate events and collaborates with the Phygital Events Business Unit, launched in 2020 to offer phygital contents and experiences and to answer the latest requests of the market.
This label's focus is on strategic communication for consumers. With more than ten years of experience and particular knowledge of the Italian territory, Centoeventi creates, plans, and produces contents and activities dedicated to consumers with its two Business Units: Consumer Events and Format. The Format Business Unit is the "factory" of the Group's format such as Milano Wine Week, Milano Food Week, ONe, Sneakerness, ObeCity, Digital Design Days, and Business Tech Forum.
With Twico, SG Company is building its vision and knowledge of Digital. The team explores and lives the digital world and it uses technologies to analyze the ever-changing realities, both online and offline. Aver a few years focusing on digital communication, Twico is now guiding the Group to the future, through study, analysis, and activation of cutting-edge technologies.
Established in 2015, Special is the " incentive boutique" of SG Company, delivering tailor-made, unique, and memorable experiences. This label manages high-profile incentive travels and, thanks to is attention to detail, respect for the environment, for the people and their culture, it offers unforgettable travels all over the world.
Before entering in SG Company, Double was one of the Group's most important partners. For this reason, in 2019, the Video Agency was added to the Group and today is offering cutting-edge tools and technologies for video production. Double produces branded content and commercials. This label represents the next step in the evolution of SG Company which aims to become "One Company", a real and complete hub of integrated communication.
SG Company contributes to the advancement of its subsidiaries by supplying the following services:
In 2016, SG Company obtained the quality certification ISO 9001, in the same year, its subsidiary SINERGIE was awarded the upgrade of the same certification, received the year before (2015).
This accolade underlines of how compliant the company’s work is. In fact, all the internal procedures – including the ones for vendors selection – are part of the Company’s way of work since day one.